Case5 : RED° Fireworks x Drones
RED X's physical events are one of our pillars, hosting coordinated drone and fireworks shows in cities across Japan and around the world. We have been holding events since 2022, and ultimately aim to integrate them with REDX/REZ points, incorporating a mechanism to establish RED X journey fans in each host city.
Fireworks + drones
In 2010, an event combining ‘music and fireworks’ was held in Miyazaki to help rebuild the livestock industry and local economy, which had declined due to the foot-and-mouth disease outbreak in the region, and became the basis for the musical fireworks show ‘RED Fireworks + Drones’.
The open-air fireworks show, which has since been fused with Japanese artistic fireworks along with advances in synchronised launch control technology with programmed drones, will be branded SUGOI HANABI in 2021 and will be held in collaboration with world-famous artists such as Queen and The Rolling Stones. The show attracted a large audience in Japan, where it was presented in collaboration with the music of international artists such as Queen and The Rolling Stones.
RED X has now taken over the business and is currently planning fireworks events in collaboration with various IPs, with the aim of introducing Japanese cultural fireworks shows to the world, together with IP content and music, such as games and animation, which are the pride of Japan as a new genre.
Achievements
Working with RED X Tokenomix
Tickets can be purchased using cash, credit cards, and various online payment methods. Additionally, we offer exclusive NFT tickets that provide access to VIP seats and come with merchandise. There may also be online streaming of the event, where viewers can enjoy the experience with tipping features.
Marketing in association with RED X Tokenomix
Fireworks have regional characteristics, so festivals in each area are attended by many people from that region. Using TEAM RED X, it's possible to create volunteer teams and launch their own fireworks. Additionally, on the day of the event, there will be exclusive services and gifts for users utilizing RED X's Tokenomix, making it a platform to expand RED X Tokenomix.
RoadMap
Currently under construction
Last updated
